iVillage Connect, as the service is being called, is a bona fide “MySpace for Moms” – something that may concern existing social networks for parents (CafeMom, MothersClick, ParentsConnect etc). It’s really well made, too, providing users with profile pages, blogs, a network of friends, profile design customization and the ability to embed external widgets like RockYou slideshows. The most popular widgets right now seem to be BunnyHeroLabs pets, Kaboodle wishlists, Slide.com and RockYou slideshows, the Shelfari bookshelf widget and the iLike player.

It’s deeply integrated with iVillage, too, to the extent that it’s hard to tell where iVillage ends and Connect begins. However, it seems that the new user-generated video galleries, photo sharing feature, groups, forums and sharable calendar are all part of the new social network – an impressive set of features that’s been implemented well.


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