online music store that specializes in dance music and remixes. They’ve just announced the launch of the Beatport player and a site, based entirely in Flash, to promote it. Users can create widgets from Beatport’s Top Downloads, a certain genre of music (mainly dance), one of the 10,000 electronic/dance artists in their store, or from one the 4,000 labels they work with.

In short, Beatport is targeting a niche – it’s simply seeking further distribution for all the dance tracks in its store. The player looks ok, albeit a little bulky and lacking customization options. I actually think every music store should roll these out if they have the right licenses to do so. The obvious next step is to integrate an affiliate scheme, but sites like MySpace prohibit ads on widgets, which would presumably include sales.


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